People for the Ethical Treatment of Animals Logo
We designed PETA’s logo to last – and developed a typographic solution, highlighting the “e” which stands for “ethical”. Each letter was hand drawn to get the exact look that we wanted. 20 years on, PETA presented us with their anniversary award: “for brilliantly designing so much of what PETA is...for the inspired work that has been an integral part of our success”.
When an established, much-loved South London restaurant relaunched as a catering company, they wanted to retain the name while rebranding the new enterprise. Our design takes a fresh look while reflecting the modern seasonal Mediterranean style of food that makes Arancia so popular.
Alan Herdman Pilates
Alan Herdman set up Britain’s first-ever Pilates studio, and is the leading expert in the technique. He wanted a fresh, modern logo and house style – based on the colours of his studio – to be applied over a wide range of materials. Branding is consistent right through to the signage on the changing room doors.
Our client, a market research company, wanted a distinctive logo which was modern and clean, but which retained a hand-drawn feel to reflect the personal approach they took to their business.